5 Common Blogging Mistakes Coaches and Consultants Should Avoid

It’s been something that’s been on your to-do list forever…

Start (or relaunch!) your blog!

You understand the power of having a blog for your coaching or consulting business. The idea of having evergreen content that’s discoverable without having to hustle on social media sounds like a DREAM.

But finding the time to make it happen?

That’s another story. 😬

Let’s make sure the precious time you carve out for blogging counts. I’m going to walk you through 5 common pitfalls entrepreneurs often stumble into when they start blogging. By avoiding these, you’ll set yourself up for success right from the get-go.

So grab a coffee (or your beverage of choice), and let’s dive into these five blogging mistakes – and how to fix them. Your future self is gonna be so grateful!

1. Posting Short-Form or Thin Content

Picture this: You’re feeling productive and think, “I’ll just whip up a quick 300-word post to get something out there.”

Sound familiar? I hate to break it to you, but when it comes to blogging, short and sweet doesn’t win the race.

Here’s the deal:

Google LOVES long-form content. So your blog is not the place to skimp on value. ❌

If you search for something right now on Google, you’ll probably find that all of the articles on the first page of Google are 1,000, 1,500, or even 2,000-word articles.

I find that this blogging mistake is particularly common among podcasters. They’ll post brief show notes that just give a quick synopsis of the podcast, usually between 200-300 words. While this is better than nothing, there’s a far better way…👇🏼

For my content repurposing clients who have podcasts, I transform their episodes into full-blown, long-form articles. I’m not just talking about a short summary, but meaty, valuable content that Google LOVES.

So, if you want your blog to be a visibility magnet for your business, it’s time to prioritize long-form content. Trust me, it’s worth the extra effort!

2. Not Making Blog Posts Scannable

Okay, so you’ve committed to writing longer posts. Awesome!

But here’s the thing – are these posts easy to read? Many people write lengthy blog posts with dense, unbroken paragraphs that can overwhelm readers.

Remember, in the age of social media, people’s attention spans are short. The last thing you want is for someone to exit your website because you neglected your blog post formatting. 

Let’s avoid this common blogging mistake and make your content more digestible:

• Break down your ideas into bite-sized paragraphs (aim for 1-2 sentences max)
• Use headings and subheadings to create a clear structure
• Throw in some bullet points or numbered lists (like this one!)
• Sprinkle in relevant images to give your reader’s eyes a break

Remember, we want your brilliant ideas to shine, not get lost in a sea of text! ✨

3. Lacking Call-to-Actions Throughout the Text

You’ve poured your heart and soul into this amazing blog post. But here’s the million-dollar question: What do you want your readers to do next?

Too often, I see blogs that wait until the very end to give readers any direction. By then, half of them have already clicked away!

Let’s fix that:

• Embed freebies or lead magnets throughout your post (who doesn’t love a good freebie?)
• Sprinkle in links to related content (keep them on your site longer!)
• Add clear, compelling calls-to-action that guide your reader’s journey

Feeling overwhelmed by all these content creation strategies? You’re not alone. Many coaches and consultants struggle to find time for consistent, high-quality blogging. That’s where our content repurposing service comes in handy. We can transform your existing videos and podcasts into SEO-optimized blog posts, saving you time and maximizing your income and impact. Curious? Check out our content repurposing service and let’s discuss how we can amplify your visibility – without you having to create anything new. 

4. Not Writing in Your Brand Voice

Here’s a scenario: You sit down to write a blog post, and suddenly, it’s like all your personality goes out the window.

Instead, a stuffy, corporate voice takes over that sounds nothing like you. What happened? 😩

I see this happen far too often with online coaches. On social media, they’re larger than life. When I head to their blog, it sounds nothing like their vibrant personality.

Whether it’s because they put on their “professional” hat when they go to write a blog, or because they’re using AI that doesn’t capture their vibe, the result is content that just doesn’t feel like “them.” It’s like reading a totally different person’s words! 

Remember, your audience is following you for YOU. They want to get to know the real deal, not some watered-down, “professional” version.

When you’re writing, imagine you’re having a conversation with your ideal client. Let your personality shine through!

5. Not Optimizing for SEO

You’ve done it! You’ve created amazing content – whether it’s a new blog post, a podcast episode, or a video. But here’s the thing: if you’re not optimizing for SEO, you’re missing out on a huge opportunity to get your content discovered.

Don’t let all that hard work go unnoticed. Here’s a quick SEO crash course with two approaches:

For new content:

• Before you start writing, use tools like Ubersuggest or Keywords Everywhere
• Type in topics related to your expertise and find keywords with decent search volume (and low competition!)
• Pick a keyword that matches your content idea and that people in your niche are actually searching for
• Plan your content around this keyword, weaving it naturally throughout your post

For existing podcasts and videos:

• Review your old podcast episodes or videos and identify ones that could be repurposed into blog posts
• Use keyword research tools to find relevant keywords related to each episode or video’s topic
• As you transform the content into a blog post, naturally incorporate these keywords
• Optimize your blog post title, headings, and meta description with your chosen keyword
• Consider adding extra, text-based information that complements your original audio or video content

Whether you’re creating new content or repurposing existing podcasts and videos, this SEO strategy gives your blog a fighting chance to get some love from Google. More visibility means more eyes on your website, your offers, and ultimately, your business! ✨

Feeling a bit overwhelmed? I get it – there’s a lot to juggle when it comes to starting up a blog. That’s where we come in!

Our content repurposing packages can take your podcasts and videos and turn them into SEO-formatted blogs, newsletters, social media content, and more.

It’s like having a content multiplication machine in your back pocket. 😉

Intrigued? Check out our content repurposing packages here and let’s chat about how we can help you scale your content output without sacrificing your precious time. 

Remember, consistent, high-quality blogging is like compound interest for your personal brand – it builds up over time and can lead to massive growth. So keep at it, use these tips to avoid common blogging mistakes, and don’t be afraid to ask for help when you need it.

You’ve got this, and I’m cheering you on every step of the way! Happy blogging, and here’s to your content success 💪🏼